Using Omniscope with Google Analytics & AdWords

Free digital marketing web traffic and events data compiled by Google

Google Analytics is a free online service that allows you to monitor various statistics about visitors to your website(s). In order to use Google Analytics you will need to sign-up and then configure your web-pages to generate the required information. Once you have signed up you can log-in to the Google Analytics website to view and analyse your website analytics data. To sign up for Google Analytics or to get more information click here.

Omniscope allows you to download Google Analytics data straight to your desktop. This means you can use Omniscope's powerful visualisation environment to quickly and effectively download and analyse all of the data for any Google Analytics report in one go.

To import Google Analytics data select File > Open online source > Google Analytics. A dialog will be displayed asking you to enter your Google Analytics username and password. Enter the same username and password that you use to log-in to the Google Analytics website.

Once you have entered your username and password click the 'OK' button. Omniscope will attempt to contact the Google Analytics server. If the server was contacted successfully and your username and password are valid the report configuration dialog will be shown. This dialog allows you to specify what Google Analytics data you want to download.

Account - Select your Google Analytics account. Profile -  Select your website profile. Report - Select from one of 8 pre-defined Reports or choose 'Custom' to generate a custom Report. With Custom Reports you can specify the information you want to download and how you want it to be organised. To configure a Report, select a combination of dimensions and metrics. Dimensions determine how the data is segmented, such as browser type, visitor city or language. Metrics provide data for the selected dimensions, such as the number of visitors, unique page views and bounce rate. Start date - Select the start date of your data. End date -  Select the end date of your data. Max records - Define the maximum number of records you want to download at once.

When you are happy with the configuration click the 'OK' button to download the data from the Google Analytics server into Omniscope.