Brandwatch
Brandwatch offers a range of tools and services to monitor social media data. For more information please see the Brandwatch website.
The Omniscope Brandwatch feed allows you to download data from the Brandwatch server into Omniscope. In order to use the feed you must have an active Brandwatch account.
Options
- Username/Password. Enter the authentication information for your Brandwatch account. This is the same username/password that you use to login to the online tool. Once you have entered this information click the Connect button to connect to the Brandwatch server.
- Brand selection. Select which brand(s) you want to retrieve data for. You can only select these brands after connecting to the Brandwatch server. Brands are organised alphabetically. Click on the Show industries checkbox to show organise the top level industries. Click on the Show unsubscribed checkbox to show all the brands that brandwatch collects data for, including the brands you are not currently subscribed to.
- Report. Allows you to choose what data you want to retrieve. Omniscope currently provides five different reports to choose from. The Mentions report allows you to search for mentions of one or more brands. The Daily mention report provides a daily count and breakdown of mentions by site type, credibility and sentiment. The Top 20 domains report shows the top 20 sites that are discussing the selected brands, ranked by the number of mentions. The Trends report shows how topics have behaved over time. The Industry overview report provides a breakdown for all brands accross the associated industry.
- Date range. Allows you to select the date range of the report.
- Site credibility. Allows you to retrieve data from sites deemed to be of a particular credibility.
- Site type. Allows you to retrieve data from a certain type of website, for example news or forum.
- Sentiment. Allows you to retrieve data based on the sentiment of the content, for example positive or negative.
- Language. Only applicable when the brands you have selected contain more than one languages. Allows you to only show results in a specific subset of languages. By default all languages are selected.
- Country. Allows you to filter the brand pages by geographical locations.
