Google Analytics
Google Analytics is a web analytics toolkit that allows users to access insights into website traffic and marketing effectiveness. For more information please visit the Google Analytics website.
The Omniscope Google Analytics feed allows you to download Google Analytics data.
Options
Authentication
Enter your Google Analytics username and password. This is the same username/password that you use to login to your online Google Analytics account. Once you have entered this data click the "Connect" button to connect to the Google Analytics server.
Report configuration
The "Report configuration" section allows you to select and configure the analytics data that you want to download.
- Account. Select the account you want to access.
- Profile. The profile you want to use. Normally a website profile corresponds to a domain and you will have one profile per domain.
- Report. Select the report you want to download. Omniscope provides nine pre-defined reports. Each report is defined by a set of dimensions and metrics. which are shown below the report drop-down. If you want to define your own dimensions and metrics select the "Custom" report option.
- Dimensions. Dimensions are used to determine the rows of the data in your Google Analytics report. They can be thought of as the data categories. The more dimensions you select, the more rows of data are likely to be produced. If you select a pre-defined report the Dimensions for that report are shown. If you select the "Custom" report option you can choose which dimensions you want to use. You must select at least one dimension. An example of a dimension is "Browser". Selecting this dimension on its own will produce a report containing a row for each web Browser.
- Metric. A metric is a value for a combination of dimensions. Unlike the dimension selection, the metric selection doesn't effect the number of rows in the data. An example of a metric is "Visitor count". If you select the "Browser" dimension and the "Visitor count" metric the resultant report will provide you with a breakdown of the total visitor count to your website by Browser name.
- Date range. Select the date range of the data you want to download.
- Max records. It is very easy when selecting a series of dimensions to request a report that contains thousands of records. This can take a very long time to execute. The "Max records" option allows you to specify the maximum number of rows a report can produce before the execution is aborted. If you don't want to specify a maximum number of records leave this option blank.
